Art Direction, campaign character design and campaign graphic
roll-out, Facebook filter Design.

Designed at Vandal agency

VANDAL
CD: Emile Rademeyer
EP: Anna Greensmith
Lead Designer: Terri Bertakis
Flame: Phil Stuart Jones
Sound Design: Nigel Crowley

ORTOLAN
CAMPAIGN. ART DIRECTION

VIRTUAL IMMERSIVE
INTERACTIVE REALTIME PRODUCTION. ANIMATION. PROGRAMMING.

VANDAL was commissioned to execute the QV Christmas Campaign.
We created an augmented party host character, live screen augmented reality experience as well as the limited time only Facebook filter.

Working as the lead designer, alongside Creative Direction at Vandal, I was tasked to develop QV’s mascot, the official party host of QVs Christmas Colour Party, this was then further developed and crafted in Augmented Reality. The design led to continue the graphics for the campaign, animation titles, as well as interactive augmented Facebook filter.

Art direction design for the character included sketches, personality, character name, dance movement, and music tonality that would capture the vibe of the campaign and create a truly unique character.

QV Cane-Deer, a jolly dancing Christmas creature is half reindeer and half candy. He came out to play through interactive augmented reality experiences, live at the QV Square.

QV Cane-Deer was integrated live onto the screen where he invited visitors to dance, give him a big high five or catch bon bons. Visitors were then invited to snap a selfie dancing with QV Cane-Deer for their chance to win exclusive weekly prices.

The Live Augmented Experience was activated on QV’s outdoor LED screen and invited visitors to encounter a tangible, interactive experience of augmented technology.

For a limited time only visitors were invited to scan QR codes at QV Square to activated a unique QV Colour Party Facebook filter.

The custom filter allowed users to take photos with QV Cane-Deer in augmented reality, or transform into him by opening the Facebook selfie filter in their smartphone.