Queensland Rural Generalist Pathway
Queensland Rural Generalist Pathway needed a re-brand that would define their unique offering, increase acquisition for medical student enrolment and change perceptions to be a leading choice as a pathway program for rural general practitioners.
Re-brand, stationary, digital enrolment campaign integrating social media strategy, e-dms and keynote presentations, photoshoot, videography, merchandise, and printed promotional collateral, website.
Client: Queensland Rural Generalist Pathway
Completed: Step Change
Brand Strategy:
Chris Bretz, Glenn Bartlet
Art Direction, Brand and Web Design: Terri Bertakis
Photography & Videography:
Chris Bretz
The Generalist Pathway seeks out the most passionate and dedicated medical students from Queensland and across Australia to train them as rural generalists. The Generalist Pathway is designed to provide trainees with opportunities for a diverse and purposeful career.
Rural generalists need a broad skill set, which means that The Generalist Pathway provides exceptional foundation training for almost any medical career path, including specialties outside of rural generalism. The Generalist Pathway expands your options, opening the door to better career opportunities.
Step Change was tasked to re-name and re-brand the Generalist Pathway working along side restricted Queensland Government Guidelines to ensure communication remained professional and consistent at all communication touch points.
