Bendon Gift for Gift
In 2013, as part of working for Bendon Group, I was asked to create a campaign logo along with assets for a charity initiative between
Bendon Lingerie and International Volunteer HQ. Gift for Gift aimed to raise underwear gift donations in African communities, while also offering Bendon customers a mindful gifting option during the Christmas 2013 retail period.
Logo design, gift card insert, A3 display counter board, postcard, retail decals.
Designed at Bendon Group
We wanted to capture a tone that was positive, happy and light, with an emotional connection that would feel good and empowering. The visual style reflected a modern, yet hand drawn, African inspired textured pattern, whilst keeping it overal simple and clean. The challenge was to ensure that it had its own unique look and feel as well as ensuring the colours and design didn't appear out of place in Bendon Lingerie and Bendon Outlet retail stores.
