Brand Strategy, Logo Design,
Brand Guidelines, Business Cards,
Stationary Suite, Window Graphics,
Signage.

Strategy: Terri Bertakis
Design: Terri Bertakis

I provided Back in Focus an in-depth strategy worksheet to encapsulate the bigger picture and help define and clarify their vision and unique proposition. The strategy findings revealed their approach which is of quality, depth, detail and conscious care.  We crafted a tagline that captures their overall purpose that is Align - Heal - Flow.

The identity system is inspired by the essence of their practice that is enabling healing and flow of life through physical energy points, resulting improved quality of life. The dots moving in a forward motion represent the unity that the body system works in alignment and in momentum in order to function and flourish. The colours are refreshing, calming, relieving that is supported by an accent colour of deep indigo which represents intuition, perception and the higher mind.

From the brand strategy to the design all elements are coherent and form a strong, consistent message. Once the branding was completed they used this to extend into the dimensional space of interior styling for the clinic.