Bendon Man
Whilst working for Bendon Group, I had the privilege to create the Bendon Man Mascot which was used for The New Zealand Warriors; a professional rugby league football club based in Auckland, New Zealand. I was asked to create a character that would last the length of time and also be a brand ambassador for Bendon Man.
Mascot character design & illustration
Designed at Bendon Group
Working with Brand Managers and Marketing team I was tasked to create the Bendon Man mascot character.
The persona that I created reflected the cultural and enthnic everyday father hero. He is strong, tells dad jokes, slightly older, very fit and athletic, everyone loves him, has a big playful personality and active all the time".
A successful result with The New Zealand Warrior players engage with their new mascot character in life-like form. The crowd engagement increased with rival mascot NZ Warrior mascot.
